March 28, 2017

If you’ve worked with me, you know I love marketing metrics. 
We can learn so much from consistent tracking, a little math, clear data visualization, and some critical analysis.

Marketing metrics can be the best tool for objectively diagnosing your firm’s marketing heal...

January 17, 2017

It's true: the best time to start thinking and planning for the next year is at the end of one before. For a marketing planning and budgeting process, I like to get started in the fall, so that we have a plan in place once the beginning of the year comes around. But wh...

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