March 28, 2017

If you’ve worked with me, you know I love marketing metrics. 
We can learn so much from consistent tracking, a little math, clear data visualization, and some critical analysis.

Marketing metrics can be the best tool for objectively diagnosing your firm’s marketing heal...

February 28, 2017

I've worked for many different architecture firms—small, medium, large, and extra large. And there's two major issues I've come across often in the development of marketing responses to RFQ and RFPs (Request for Qualifications/Proposals) for potential projects:

Use your...

January 17, 2017

It's true: the best time to start thinking and planning for the next year is at the end of one before. For a marketing planning and budgeting process, I like to get started in the fall, so that we have a plan in place once the beginning of the year comes around. But wh...

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